Why 80% of Yoga Businesses Won’t Survive 2012
Sometimes it feels like our community has swallowed a ticking bomb and is set to self-destruct at any moment.
Why?
Because people in our community have bought in to these myths that are not only holding us back from serving more people but are actually setting us up for FAILURE.
These myths have become a crutch that people point to when things fall apart in their business… when the reality of entrepreneurship sucker-punches them in gut and they realize that running a business is not exactly how they imagined.
And things do fall apart. Over 80% of new yoga businesses will close before they reach 3 years old. {I actually believe that number is much much higher}. And often, the owner has taken huge losses, never making a profit for all the hard work they put into their business.
There’s a lot of cheerleading going on and not much practical to-the-point advice on how to THRIVE as an enlightened entrepreneur.
Good thing I’ve never been the cheerleading type.
I’ve been working on this 3-part video series to give you a practical perspective and clear action plan to make 2012 your best year yet!
Click the video below watch Part 1 of this 3 Part video series!
In the comments below, share with me your greatest ‘aha’ or insight from this video!
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A True Behind The Scenes
People ask me all the time – can you really love every minute of your time with your family, take care of yourself, and run a successful biz? I don’t really know what came over me, but apparently when inspiration hits, I just gotta make a video! Click the video below to hear my answer! {read more}
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{Techy Thursday} Do you overcomplicate your marketing?
There are two approaches to marketing your business. In the first approach {let’s call this traditional marketing}, your goal is to reach the largest audience possible in the hopes that you’ll stumble across people who are interested in what you have to offer. This approach is a numbers game. You have to reach huge audiences {read more}
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{Mindful Marketing Monday} Does your biz love you back?
You love your business. It’s how you share your passion and serve your community. You feel so incredibly blessed to be able to do what you love and make a living at it. But I’ve noticed something in our community… something that I myself have experienced. A business that doesn’t love you back. Maybe you’re {read more}
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