You’ve been planning this AH-MAZ-ING event.

You know your community will LOVE it! But for them to love it, first they gotta know about it!

The thing is, we are busy. And distracted. And easily miss most of the messages that you sent us about the super-cool-awesome event you have planned.

As nice as it is to think that we’re all waiting eagerly for you to update your events page on your website — ohh I hate to break your heart here — but the truth of it is that we’re not checking that page.

And yeah, we’re getting your email updates, but I got distracted by the overload of information that you sent, so I clicked the link to your recipe and skipped the part about your events next month {that’s a completely different topic!}.

When you’re planning an event, use every tool in your toolbox to break through the noise of everyday life.

Click the video below to learn how to optimize your Facebook events:

Side note: Like the TeachLove on my computer? It’s actually art by Katie Daisy. You can check her out HERE.

Key takeaways from this video:

1) Use Facebook events!
2) Invite your personal friends {but only if they are who you want to work with. Don’t SPAM!}.
3) Send an update to your fans!

Interested in Life Coaching for Yoga Practitioners?

This is going to be an incredible 4-part series co-hosted by the incredible Laurie Gerber and Elena Brower. Freakin’ powerhouses of insight and get-your-shit-togetherness. Click HERE for the deets and enter COOK as the coupon to get 10% off!

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Do traditional old-school networking events weird you out?

Tired of collecting business cards by the handful, all from people who are more interested in $ than in building relationships and serving a community?

Then you’re in the right place.

I’m not a big fan of networking events – they are great at giving the illusion of building awareness of your business, but often times, not much results from those early morning lead sharing groups {if} those other entrepreneurs aren’t helping the same type of person YOU are helping.

It’s all about alignment and synergy!

Click the video below to check out Mindful Marketing Monday:

Connecting Challenge! Who are the top 5 people {entrepreneurs, teachers, leaders} who are also working with your ideal clients? Start introducing yourself and asking how YOU can help THEM!

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I’ve had many mentors over the past 10 years of working with entrepreneurs, but one woman made a HUGE impact on the path I would take as a person, entrepreneur, and consultant.

As a former Olympic level athlete and passionate entrepreneur, my mentor Marty Hackney shared these nuggets of wisdom that shaped the course of my own entrepreneurial journey.

One nugget…

Are you a sprinter or marathoner?

Understanding your natural tendency for how you work will help you to make sure you’re in the right business, optimize your energy, and understand what obstacles will come into your path.

Click the video below to check out this weekend insight:

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Finally!

You don’t have to search the internet, scratching your head, wondering where to go to get started using Facebook for your business.

Facebook finally decided to put all the resources for businesses in one place! With some step by step guides to getting started!

Wanna create a business page?

Wanna put a little “like” thumbs up button on your blog?

The basics are all in one place! It’s like Facebook actually wants you to succeed with growing your awareness and impact in your community.

Click the video below for a quick overview:

What do you want to know about next? Facebook Ads? Sponsored Stories? Integrating Facebook with your website? Let me know in the comments below.

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There is a problem that is RAMPANT in the yoga & holistic community.

It’s called “I-wanna-help-everyone-till-I-burn-out-itis“.

Maybe you’ve caught this particular virus. Symptoms include:
– Attempting to make everyone {but you} happy
– Working with anyone and everyone {even the people you don’t like}
– Struggling to attract people to work with you {because you don’t resonate with anyone}

It’s your lucky day! I have just the cure. It’s called a good strong dose of finding your niche.

What is a niche?

It’s a subset of people {from a larger market} who you serve in a very specific way — ideally people who you love working with, who you can uniquely serve in a way that no one else can.

Click the video below to learn how to determine what niche to serve {and start working SMARTER, not harder, would ya’?}:

Have a BEAUTIFUL week!

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Why do you have a facebook page?

Do people who are finding it for the first time know, without a shadow of a doubt, who you are and who you help?

Do they know, at a glance, what makes you special and how you can help them?

No?

Then it’s time to upgrade your page!

We all know that first impressions matter — but often we forget that the first impression online can turn people away if they can’t tell in the first few seconds why they should be interested in what you do.

It turns out that this simple upgrade — a welcome page — can easy turn up to 45% of new visitors into FANS {vs. less than 20% without it}.

What is a welcome page? It’s a website within your facebook page — a place where you can let people know in an instant who you are and how you help people.

It used to be that you had to be part graphic designer, part web-coder to create a custom facebook welcome page. I don’t know about you, but I’m just enough of both of those to get by {or to get myself into lots of projects that take forever and I’m never fully satisfied with}.

So when I started looking for options to upgrade my welcome page on Facebook, I was thrilled to find some amazing FREE programs, as well as an specialist who designs custom pages.

Click below to check out this week’s Techy Thursdays:

Make sure to leave a link to your facebook page so we can all support you and celebrate your new welcome page!

Resources from this weeks video:
Pagemodo
Jessilicious

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Savvy entrepreneurs know that “what gets measured gets done”.

Without regular measurement of your progress, you can’t know if you’re on track to achieve your goals.

When you set the goal to lose some weight, you track your progress, right? You step on a scale or see if you can zip up the skinny jeans. That’s how you know if you’re on track.

It’s the exact same thing when you’re using social media to grow your business. You measure growth of your social media presence by using tools such as Facebook Insights.

Click the video below to check out Techy Thursdays on Facebook Insights:

Now, a key note here — tracking your social media insights or analytics is only PART of the regular measurements you should be checking out. You also want to see how traffic moves from Facebook to your website, and from your website to becoming clients.

Want to learn more detailed trainings about turning social media into tools for your business? Make sure you sign up for all the great free training and get advance notice for Techy Training to Attract Your Tribe {coming soon}!

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When you think of building your community, you are probably focusing on people who will potentially become customers, right?

Like your facebook fans, twitter followers, blog subscribers…

They are all SUPER important.

But simply going it on your own can take a LONG time to build your community.

That’s why you need to consider the 2nd element of your community — your support system.

Seth Godin, one of my favorite thought-leaders, actually wrote the book on building tribes. In his book, aptly named “Tribes”, he tells us that there are 2 components of your tribe {or community, whatever you want to call it}:

1: Your followers – People who you serve.
2: Your inner circle – Your support system, your partners, your mastermind buddies.

Click below to view this week’s Mindful Marketing Monday:

If you are ready to leverage your ability to turn one conversation into 100, you gotta listen in to this free call hosted by my friend Tanya Paluso this Wednesday, July 27 at 12PM EST/9AM PST.

Tanya has quickly built Tribal Truth, a collective of women entrepreneurs from around the country who support each-other in spreading their message. Tribal Truth is expanding to not only serve women in LA, San Francisco, and New York, but soon also providing an ONLINE community for spiritual women across the country. I’m so thrilled to have connected with Tanya, and know that you’ll LOVE this call! Click here to get all the call in details.

Most of us start using Facebook as a way to grow our community — and it’s an awesome tool to help us nurture those relationships with existing or potential customers.

But there are other relationships you should be nurturing as well — other entrepreneurs who serve the same community.

WHAT? You want me to nurture a relationship with the competition!?!?!

YES!

Because competition is an illusion if you are being 100% authentically YOU. Even if you serve a the same market, if you are clear on what only you can uniquely offer the world, there IS no competition. Only co-creation and collaboration.

For this week’s Techy Thursday video, check out how I link in to other pages as The Yogipreneur to raise awareness of my own brand while at the same time supporting other entrepreneurs.

The best part about this new paradigm, this new mindset of collaboration, is that together, we can serve the community in even greater and more profound ways!