As a yoga teacher, you take time to prepare for a class. You set the intention for the class. You look for inspiration from your teachers to impart on your students. A sequence is developed to prepare the body to reach a specific posture. Each class builds on what you taught in the previous class. Continue Reading →
Most new business owners think the first thing that they should do is start writing a business plan. While a business plan is imperative to the growth and success of your business, there is something even more important that you need to consider – creating a life plan. Continue Reading →
You are dreaming of the day when you can walk into a tranquil space, welcome new students (who are coming in droves) and share your passion for yoga. You have taken teacher trainings, workshops, and numerous classes to build your knowledge and understanding of this ancient practice. Owning a yoga studio has been your dream and maybe even now is a real possibility. Continue Reading →
When you decide to take a vacation, do you just hop in the car and drive aimlessly? Probably not. Most likely, you spent a few hours making plans. You decided where you were going and what you were going to do when you got there. You began to make a list of what you needed to pack. You gathered your map and your directions to get from point A to point B.
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When you are teaching a yoga class, do you have a goal in mind? Did you plan out a sequence? If you are working towards a more difficult posture, you have to carefully guide your student to arrive to that posture.
So it surprises me that many yogis begin on the journey of a yoga business (teaching or owning a studio) without a goal in mind. They spend more time planning classes than planning for their business.
Without a clearly defined purpose, the business is more likely to be unfocused and lack direction. When opportunities or roadblocks arise, how do you decide what to do or what not to do if you don’t even know where you are going?
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