The Yogipreneur » Marketing

{Mindful Monday} What my babies taught me about failure…

yogipreneur — Mon, 03 Oct 2011 05:18:32 +0000

Why do we, as adults, play small to avoid failure?

Because I can tell ya’ – when you were a baby, you went all out. You were wide open. You couldn’t be held back from exploring your imagination.

And you fell.

A LOT.

You likely skinned a knee.

Hell, you probably scared your mother to death and she had to race you to the ER for a stitch or two.

And you learned from your mistakes. You got up and went at it again.

It’s the same in your business. You start with baby steps. You wobble. You fall down. Then you start walking {occasionally into things}. Then running {really fast}.

But if your business is ever gonna take off — you gotta get out of the “baby step” phase!

Time to kick off the training wheels and fly.

Click the video below to check out my philosophy on failing hard + failing fast!

In the comments below, share what your greatest failure {and lesson} was!

Join the Rocktober Jam Sesh TONIGHT!

Don’t miss out! The Yogipreneur’s Guide to Conscious Business Design closes in 2 days!

Click here for details about Conscious Business Design!
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Reality Check Time: Is you biz where you thought it would be?

yogipreneur — Sun, 02 Oct 2011 16:49:07 +0000

2011 is almost over.

9 months ago, we talked about setting our intentions + goals. We created vision boards. We dreamed. Big dreams.

So here’s my question – are you where you thought you’d be?

Click the video below for a Yogipreneur ROCKTOBER reality check:

Don’t miss out! The Yogipreneur’s Guide to Conscious Business Design closes in 2 days!

Click here for details about Conscious Business Design!
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Is your business set for GROWTH? Or is it maxed out?

yogipreneur — Tue, 27 Sep 2011 16:33:42 +0000

The entrepreneurs dilemma…

Figuring out how to grow your business when:

1) Your calendar is maxed out and there isn’t enough YOU to go around;
2) Your current offering pricing can’t be raised (without some essential changes to the offering).

That’s when Designing a Biz {for GROWTH} that Loves You Back is essential!

Click to Learn About Designing a Biz that Loves You Back

Wanna learn more? Join me next week for a FREE Teleseminar – 5 Secrets to Designing a Biz that Loves You Back! And get a preview of The Yogipreneur’s Guide to Conscious Business Design, my latest and greatest evolution of my life’s work, to see how the right systems and setup for your biz can make being an entrepreneur way more fun!

Wanna find out more? Click HERE for details & registration!

The Yogipreneur’s Guide to Conscious Business Design is now enrolling Fall 2011 Session!

Click here for free Yogipreneur Video Series and details about Conscious Business Design!
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{Mindful Monday} Are you operating in your {divine} gifts?

yogipreneur — Mon, 26 Sep 2011 07:00:37 +0000

Somewhere along the way, we were told to focus on fixing our weaknesses. On being well-rounded. On not “showing off” what we are truly amazing at.

I think that’s a load of crapola — and a BIG disservice to the world.

Your strengths, the areas that come the easiest to you, are a unique combination of traits only YOU have. Combined with PASSION… watch out!

Forget about working on your weaknesses. It’s hard. And all the work in the world will never compare to what you can contribute to the world when you focus on your {divine} gifts.

The best part? When you start operating in your natural strengths, when you start developing and mastering them, that’s when you allow others the same opportunity to shine in their divine strengths.

Click the video below to get my secret weapon for identifying your greatest strengths!

You can start to see how locking arms with others who also operate in their Zone of Genius can amplify your message and serve more. That’s why I’ve invited these incredible guest teachers for Fall 2011 The Yogipreneur’s Guide to Conscious Business Design!

Yogipreneur Expert Series!

Exclusively for The Yogipreneur’s Guide to Conscious Business Design – now enrolling for Fall 2011!

Jennifer Longmore Heal Your Money Story	Jess Bolyston-Fagonde Brand Thyself	Bernadette Birney Humor, Visibility + Blogging
Kerry Tepedino Healthy is the New Sexy	Cortnee Loren Brown Brand Happens	Ava Taylor Launching Your Career
Amy Porterfield Simple Social Media	Anna Guest-Jelley Blogging Your Biz	Kris Ward Your Pleasure Prescription
Nancy Alder Blogging Your Biz	Siddiqi Ray Raw A$$ Vulnerability	Alicia Rittenhouse Building Your Team
Tal Rachleff Coaching for Transformation	Liz Eustace Grassroots + Guerrilla Marketing	Katie Myer Optimizing Your Experience

Wanna find out more? Click HERE for details & registration!

The Yogipreneur’s Guide to Conscious Business Design is now enrolling Fall 2011 Session!

Click here for free Yogipreneur Video Series and details about Conscious Business Design!
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A True Behind The Scenes

yogipreneur — Fri, 23 Sep 2011 17:27:44 +0000

People ask me all the time – can you really love every minute of your time with your family, take care of yourself, and run a successful biz?

I don’t really know what came over me, but apparently when inspiration hits, I just gotta make a video!

Click the video below to hear my answer!

Wanna find out more? Click HERE for details & registration!

The Yogipreneur’s Guide to Conscious Business Design is now enrolling Fall 2011 Session!

Click here for free Yogipreneur Video Series and details about Conscious Business Design!
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{Techy Thursday} Do you overcomplicate your marketing?

yogipreneur — Thu, 22 Sep 2011 12:40:31 +0000

There are two approaches to marketing your business.

In the first approach {let’s call this traditional marketing}, your goal is to reach the largest audience possible in the hopes that you’ll stumble across people who are interested in what you have to offer.

This approach is a numbers game. You have to reach huge audiences to make it work. Usually, you reach these audiences through advertising via tv {commercials}, website {brochure website + banner ads}, radio {commercials}, phone {telemarketing} and print {advertisements in magazines/newspapers + direct mail + flyers}.

PROS of Traditional Marketing:

It can bring huge exposure and awareness for your business.

CONS of Traditional Marketing:

It is EXPENSIVE to reach critical mass of exposure to achieve desired results!
It is not targeted — people who see your marketing may not be interested in what you have to offer at all, so you have to “sell” them on your services or program.
People do not respond to traditional advertising anymore! We fast-forward through commercials on our DVR, we throw out the junk mail, we hang up on telemarketers.

There is a bright side here — a second approach that works BRILLIANTLY. Marketing 2.0.

Marketing 2.0 is a key technology behind Mindful Marketing. It is NOT about appealing to or reaching the masses. It’s about finding your people — your tribe who is asking you to help them, to lead them. It’s about making yourself accessible to the exact type of person who is perfect for you.

PROS of Marketing 2.0:

It is inexpensive!
It is super effective.
It is highly targeted – so you are in front of the RIGHT peeps.
It is perfectly suited for Mindful Marketing for Enlightened Entrepreneurs!

CONS of Marketing 2.0:

It takes much more than just getting a website or using social media!
It can be time consuming without the right strategy.
It can be completely ineffective if using new technology to implement traditional {pushy} marketing tactices — in fact, it can completely backfire, losing the trust of your community.

Click video below to for how to simplify your marketing to reach YOUR PEOPLE:

Wanna find out more? Click HERE for details & registration!

The Yogipreneur’s Guide to Conscious Business Design is now enrolling Fall 2011 Session!

Click here for free Yogipreneur Video Series and details about Conscious Business Design!
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{Mindful Marketing Monday} Does your biz love you back?

yogipreneur — Mon, 19 Sep 2011 16:05:11 +0000

You love your business. It’s how you share your passion and serve your community. You feel so incredibly blessed to be able to do what you love and make a living at it.

But I’ve noticed something in our community… something that I myself have experienced. A business that doesn’t love you back.

Maybe you’re not making enough money. Maybe you’re overbooked and on the road to burnout. Or maybe you’re ready to have a business that works FOR YOU instead of you working for your business.

A business that loves you back takes care of you. Surrounds you with people you love working with, freedom and flexibility to live your ideal lifestyle, and you get to focus your energy on what you love doing {and where your divine gifts are}.

Click the video below to check out this week’s Mindful Monday video {and see what I mean about a biz that loves you back!}!

Wanna find out more? Click HERE for details & registration!

Ready for {Rock}tober?

yogipreneur — Thu, 15 Sep 2011 12:11:20 +0000

September is all about freshly sharpened pencils, blank notebook pages, and getting back into a rhythm.

Even after all these years out of school, it’s hard not to view September as a transition month. And I’ve found over the years that it’s the exact same in business as well.

We move out of summer – which is a little more laid back for everyone – and jump into Fall with hopes to rock out the end of the year. Meet {and exceed} those goals we set for 2011.

Over the years, I’ve come to appreciate a slow September. One that allows me to integrate what I’ve accomplished, what I’ve learned, and the opportunities ahead. I cut things OFF the to-do list. I only keep the projects and opportunities that completely inspire and light me up. I only make myself available to clients I adore.

I’m the first to admit that taking a breather is something that I’m very much learning how to do. Achievers and perfectionists, we tend to hold incredibly high expectations for ourselves. Which can quickly lead to overwhelm and exhaustion. Taking a couple of weeks each season to appreciate the journey is essential to staying inspired as an enlightened entrepreneur.

Then I feel fresh and prepared to meet October – December with renewed energy, clarity, and purpose.

So as I’m taking a bit of time for reflection and contemplation for what the remainder of 2011 will hold for The Yogipreneur, I’d love to hear YOUR feedback.

What has been most helpful to you so far this year?

What would you like more of from The Yogipreneur?

What have you experienced since joining me?

I’m so incredibly grateful for you!
xo
Racheal

Why your "Mess to Success" is vital to mindful marketing!

yogipreneur — Mon, 12 Sep 2011 23:36:28 +0000

You’re spreading the news about all the great, exciting events and offerings you have going on…

But if you miss this crucial piece, you’re missing out attracting your ideal clients taking the leap of faith required to start working with you!

What is it?

Your story. Your “hero’s journey”. Your “mess to success” that let’s people know that while things are all unicorns and rainbows now, it might not have always been this way.

We’re all inclined to think that we’re all alone when things are down and out, but the truth is, while it feels incredibly isolating, there are others who have been through it too {or at least something similar enough that they are a great shoulder to lean on}. And when you share these vulnerable pieces of yourself with your community, it endears them to you, and helps them to see why YOU are the leader they have been looking for.

Click the video below to check out this week’s Mindful Monday vlog {and see if you hear my baby Juliana jumping in her crib instead of napping!}:

Back to {Yoga Biz} School Special

Click the pic for details!

I have to say, this call was AMAZING! We had over 100 yogis from around the world sign up and listen in through phone & webcast. Ava and I had so much fun answering Q&As that I’m sure we’ll host another one soon. Listen in to the replay –> Back to Yoga Biz School Call

The Goddess of Permission

yogipreneur — Thu, 08 Sep 2011 13:31:51 +0000

This first week of September seems like a complete whirlwind. I just got settled back after evacuating from Hurricane Irene, my hubby is off to teach another year of English to 12 year olds, and we are just getting in the swing of the fall schedule.

Three days after returning home, my house looks like we not only got hit by an earthquake and hurricane, but a tornado of toddler toys as well! Almost every morning this week I have stepped on a lego or toy car, and I haven’t even unpacked or started the laundry that has started to overflow out of the laundry room and into the den.

All of this to say that I didn’t get to everything on this week’s to-do list. Or last weeks to-do list. For over half of last week, I was working off the 2 inch screen of my droid.

I had to shift some things around and re-prioritize. Babies first. Calls that couldn’t be rescheduled next. Prepping for 2 speaking gigs. Sleep and eating in there somewhere!

This is all part of the role as an entrepreneur. I have disappointed some people — some who I had to push back deadlines, who I had to reschedule calls with, or whatever. There I times when making everyone else happy and putting their priorities first means laying myself at the sacrificial alter.

There was a time when I could do that. There was a time when I would completely turn myself inside out to keep everyone happy. Pull all-nighters to deliver a proposal. Drop everything when an email request came in. Answer every single call.

Now I’m a little older and wiser — and I know that putting my needs last is the fastest way to burn myself out. That if I need a break – it doesn’t matter why, I just need to clear my head – then my higher self is telling me to get my booty out of this chair and take a walk, get on my yoga mat, or even close my eyes during the babies nap time.

I love that Danielle LaPorte, one of my favorite inspirations, says she has the Goddess of Permission on speed-dial. That you have permission to charge what you’re worth, to kill your to do list, to succeed wildly.

The Goddess of Permission taught me this year that giving myself a break, even taking a nap, can be one of the most productive things I can do for myself and The Yogipreneur. And it’s true — when I give myself the mental and energetic break, then I can produce some amazing things that make a huge impact.

So with the Goddess on my side, I’m gonna go cuddle my sweet babies and close my eyes for a bit.

Your Checklist for Facebook

Click the pic to get access to Techy Training on Facebook!

Literally the morning before Irene hit and our power went out for 7 days, I pulled together an entire summer’s worth of Techy Training on Facebook in one, easy to find place.

Click here –> {Yo}Geeking Out on Facebook!

Back to {Yoga Biz} School Special

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