Who knew that a conversation about branding could be so inspired, so divine, so absolutely lovely?

That’s what yogis around the world are experiencing when they go through a process called Brand Thyself with Jess.

This intuitive process has brilliantly bridged the gap between your offering, your divine gifts, your full expression of self and the branding that represents YOU.

The concept of a brand is tricky – but incredibly powerful. Many mistakenly believe that it’s just the logo you choose. But the logo is NOT the brand – it’s the representation of the brand. And there is more representing your brand than a logo. Beyond the design elements, consider the way you describe yourself and your offering, your process when working with people, how you communicate with the community and the world.

How do people FEEL when they meet your brand?

*Hint* If there isn’t a strong emotional connection, a sense of “OMG I found my teacher!” or “Wow she GETS me”, then chances are you’re missing the boat.

So how do you ensure that your brand evokes a strong emotional connection with your community, reflects your integrity, authenticity, and uniqueness?

Click the video below for a conversation with Jess of Brand Thyself!

Tweet

If you’re in the NYC area – Make sure you check out this incredible workshop with Jess at Vira Yoga!

Tap Into Your Untapped Deliciousness

Brand Thyself with Jess at ViraYoga
NYC Sept 10, 2011 1-3:30 PM

And if you haven’t experienced a Brand Thyself session, head over to the newly launched BrandThyself.com!

You’ve been dedicated to writing a blog post each and every week.

So by the time that you’ve written, edited, found a photo, optimized for seo, and everything else on your checklist {don’t have that yet? No worries — you’ll get one in Techy Training to Attract Your Tribe coming Fall 2011!}… you want to make sure that people are actually READING your post, right?

Here’s the scoop…

Most people DON’T check your blog.

Nope. They found it once, thought it was pretty good, and have yet to be seen from again.

Now that’s an issue for numerous reasons, but one of the biggest is that research shows that most people need up to 21 exposures to you and your business to know, like, and trust you… oh yeah and even remember that you exist.

21!

It’s a LOT. And can feel really overwhelming to think about.

Lucky for you – this is exactly the type of thing I love geeking out over and coming up with mindful marketing & techy tips to help people learn about who you are and how you can serve them WITHOUT the sleezy, pushy, yucky feeling of sending out 21 BUY NOW! messages.

A big part of this is meeting people where they already ARE.

Question: If you knew there was going to be an event, let’s say like an backyard BBQ, where lots of people who you KNOW are a great fit for what you do are going to be, you’d wanna be there, right?

But you wouldn’t walk up to someone and start selling yourself. Gross.

What you WOULD want to do is simply get to know them. Build the relationship. Listen. Be kind.

That’s the beauty of social media — it’s the on-going backyard BBQ where you can build relationships and listen. AND your ideal perfect clients {ya’ know, the ones you LOVE working with} are already there!

So make sure you’re nurturing those relationships. Like, for example, sharing your really great blog posts!

Click the video below to check out this week’s Techy Thursday {and save yourself a step off that checklist!}!

Tweet

A very special interview for you today…

Meet Diana Charabin, founder of Tiny Devotions!

I was thrilled to come across a like-minded soul who walked the talk of mindful marketing.

What is mindful marketing?

It’s all about community, connections, and contribution.

It’s about money and meaning.

It’s about infusing your business with your passion to reach prosperity… and along the way elevate the world around you.

Click the video below to listen in to this insightful interview with Diana!

You can find more about Tiny Devotions at LoveTinyDevotions.com

Tweet

Oooooohhhh child!

As someone who is in no way a “fashionista” {You’ll find me most days in a tank and really old lululemon groove pants. Clean hair optional.}, it’s not often that I’ll get excited about a “trendy” or “fashion” anything.

But I gotta say, when Tiny Devotions entered my awareness, I was intrigued.

Seriously — a jewelry line even crossing my radar is a major feat. That’s some seriously good marketing!

But it wasn’t obvious, over-the-top, push-your-wares-on-me type marketing.

It was community-, connections-, contribution-focused marketing. {Yay!}

So I reached out to Diana Charabin to invite her to talk about Tiny Devotions as a Socially Conscious Biz. {Check out the preview below!}

Can’t wait to reveal the entire interview on Monday! Have a beautiful weekend!

Tweet

You got on Facebook thinking that it’d be a great way to build awareness of your business and connect with others in your community. So you went over to Facebook.com and did what seemed obvious — fill out the form to set up your free account!

Totally missing that little link below about setting up a page, huh? {Yeah, it’s kinda small}

Easy to miss that little link...

So now you’ve built up this profile that you’ve been using to promote your business, and you’re ready for the next level. You start searching for ways to use Facebook for business — and are floored to realize that you have to start all over again with a PAGE to fully optimize your business.

Aside from muttering lots of “WTF” and getting annoyed at having to start from scratch, you might just think “Whatever. It’s not a big enough deal for me to lose all these friends I have now. I don’t want to start from scratch!”

But here’s what you’ll miss out on:

Good News!

You can seamlessly transition from your profile to a {Super Awesome Optimized} PAGE!

Yay for steppin’ up the game!

Click the video below to learn how to seamlessly make the transition:
{and not lose a single friend!}

Ready to make the switch {and get serious about growing your biz}? Head on over to bit.ly/ProfiletoPage!

Tweet

Our practice teaches us to root into the present moment.
To get centered and focused. To calm the body and the mind.

Our world conditions us to always be looking towards the future — always planning, always achieving, always looking towards the next goal to accomplish.

It doesn’t feel very balanced for yogi-preneurs, eh?

Celebrating the present moment is one of the most powerful practices for your business. Too often, we skip right over acknowledging the amazing contribution we’ve made to the world and rush to “do more”.

Today, I’m celebrating wrapping up The Yogipreneur’s Guide to Conscious Business Design, reflecting on all the amazing work my students have done and how many lives we can collectively touch when we come together to serve by sharing our own greatest passions.

Click the video below to watch Mindful Monday and get a special announcement!

If you wanna be the first to know what I’m cookin’ up next, make sure you jump on the email list –> and you’ll get the special announcement tomorrow!

In the comments below, how are you honoring and celebrating where you are right now?
Tweet

You’ve been planning this AH-MAZ-ING event.

You know your community will LOVE it! But for them to love it, first they gotta know about it!

The thing is, we are busy. And distracted. And easily miss most of the messages that you sent us about the super-cool-awesome event you have planned.

As nice as it is to think that we’re all waiting eagerly for you to update your events page on your website — ohh I hate to break your heart here — but the truth of it is that we’re not checking that page.

And yeah, we’re getting your email updates, but I got distracted by the overload of information that you sent, so I clicked the link to your recipe and skipped the part about your events next month {that’s a completely different topic!}.

When you’re planning an event, use every tool in your toolbox to break through the noise of everyday life.

Click the video below to learn how to optimize your Facebook events:

Side note: Like the TeachLove on my computer? It’s actually art by Katie Daisy. You can check her out HERE.

Key takeaways from this video:

1) Use Facebook events!
2) Invite your personal friends {but only if they are who you want to work with. Don’t SPAM!}.
3) Send an update to your fans!

Interested in Life Coaching for Yoga Practitioners?

This is going to be an incredible 4-part series co-hosted by the incredible Laurie Gerber and Elena Brower. Freakin’ powerhouses of insight and get-your-shit-togetherness. Click HERE for the deets and enter COOK as the coupon to get 10% off!

Tweet

Do traditional old-school networking events weird you out?

Tired of collecting business cards by the handful, all from people who are more interested in $ than in building relationships and serving a community?

Then you’re in the right place.

I’m not a big fan of networking events – they are great at giving the illusion of building awareness of your business, but often times, not much results from those early morning lead sharing groups {if} those other entrepreneurs aren’t helping the same type of person YOU are helping.

It’s all about alignment and synergy!

Click the video below to check out Mindful Marketing Monday:

Connecting Challenge! Who are the top 5 people {entrepreneurs, teachers, leaders} who are also working with your ideal clients? Start introducing yourself and asking how YOU can help THEM!

Tweet

I’ve had many mentors over the past 10 years of working with entrepreneurs, but one woman made a HUGE impact on the path I would take as a person, entrepreneur, and consultant.

As a former Olympic level athlete and passionate entrepreneur, my mentor Marty Hackney shared these nuggets of wisdom that shaped the course of my own entrepreneurial journey.

One nugget…

Are you a sprinter or marathoner?

Understanding your natural tendency for how you work will help you to make sure you’re in the right business, optimize your energy, and understand what obstacles will come into your path.

Click the video below to check out this weekend insight:

Tweet

Finally!

You don’t have to search the internet, scratching your head, wondering where to go to get started using Facebook for your business.

Facebook finally decided to put all the resources for businesses in one place! With some step by step guides to getting started!

Wanna create a business page?

Wanna put a little “like” thumbs up button on your blog?

The basics are all in one place! It’s like Facebook actually wants you to succeed with growing your awareness and impact in your community.

Click the video below for a quick overview:

What do you want to know about next? Facebook Ads? Sponsored Stories? Integrating Facebook with your website? Let me know in the comments below.

Tweet