There is a problem that is RAMPANT in the yoga & holistic community.

It’s called “I-wanna-help-everyone-till-I-burn-out-itis“.

Maybe you’ve caught this particular virus. Symptoms include:
– Attempting to make everyone {but you} happy
– Working with anyone and everyone {even the people you don’t like}
– Struggling to attract people to work with you {because you don’t resonate with anyone}

It’s your lucky day! I have just the cure. It’s called a good strong dose of finding your niche.

What is a niche?

It’s a subset of people {from a larger market} who you serve in a very specific way — ideally people who you love working with, who you can uniquely serve in a way that no one else can.

Click the video below to learn how to determine what niche to serve {and start working SMARTER, not harder, would ya’?}:

Have a BEAUTIFUL week!

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Why do you have a facebook page?

Do people who are finding it for the first time know, without a shadow of a doubt, who you are and who you help?

Do they know, at a glance, what makes you special and how you can help them?

No?

Then it’s time to upgrade your page!

We all know that first impressions matter — but often we forget that the first impression online can turn people away if they can’t tell in the first few seconds why they should be interested in what you do.

It turns out that this simple upgrade — a welcome page — can easy turn up to 45% of new visitors into FANS {vs. less than 20% without it}.

What is a welcome page? It’s a website within your facebook page — a place where you can let people know in an instant who you are and how you help people.

It used to be that you had to be part graphic designer, part web-coder to create a custom facebook welcome page. I don’t know about you, but I’m just enough of both of those to get by {or to get myself into lots of projects that take forever and I’m never fully satisfied with}.

So when I started looking for options to upgrade my welcome page on Facebook, I was thrilled to find some amazing FREE programs, as well as an specialist who designs custom pages.

Click below to check out this week’s Techy Thursdays:

Make sure to leave a link to your facebook page so we can all support you and celebrate your new welcome page!

Resources from this weeks video:
Pagemodo
Jessilicious

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Savvy entrepreneurs know that “what gets measured gets done”.

Without regular measurement of your progress, you can’t know if you’re on track to achieve your goals.

When you set the goal to lose some weight, you track your progress, right? You step on a scale or see if you can zip up the skinny jeans. That’s how you know if you’re on track.

It’s the exact same thing when you’re using social media to grow your business. You measure growth of your social media presence by using tools such as Facebook Insights.

Click the video below to check out Techy Thursdays on Facebook Insights:

Now, a key note here — tracking your social media insights or analytics is only PART of the regular measurements you should be checking out. You also want to see how traffic moves from Facebook to your website, and from your website to becoming clients.

Want to learn more detailed trainings about turning social media into tools for your business? Make sure you sign up for all the great free training and get advance notice for Techy Training to Attract Your Tribe {coming soon}!

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When you think of building your community, you are probably focusing on people who will potentially become customers, right?

Like your facebook fans, twitter followers, blog subscribers…

They are all SUPER important.

But simply going it on your own can take a LONG time to build your community.

That’s why you need to consider the 2nd element of your community — your support system.

Seth Godin, one of my favorite thought-leaders, actually wrote the book on building tribes. In his book, aptly named “Tribes”, he tells us that there are 2 components of your tribe {or community, whatever you want to call it}:

1: Your followers – People who you serve.
2: Your inner circle – Your support system, your partners, your mastermind buddies.

Click below to view this week’s Mindful Marketing Monday:

If you are ready to leverage your ability to turn one conversation into 100, you gotta listen in to this free call hosted by my friend Tanya Paluso this Wednesday, July 27 at 12PM EST/9AM PST.

Tanya has quickly built Tribal Truth, a collective of women entrepreneurs from around the country who support each-other in spreading their message. Tribal Truth is expanding to not only serve women in LA, San Francisco, and New York, but soon also providing an ONLINE community for spiritual women across the country. I’m so thrilled to have connected with Tanya, and know that you’ll LOVE this call! Click here to get all the call in details.

Most of us start using Facebook as a way to grow our community — and it’s an awesome tool to help us nurture those relationships with existing or potential customers.

But there are other relationships you should be nurturing as well — other entrepreneurs who serve the same community.

WHAT? You want me to nurture a relationship with the competition!?!?!

YES!

Because competition is an illusion if you are being 100% authentically YOU. Even if you serve a the same market, if you are clear on what only you can uniquely offer the world, there IS no competition. Only co-creation and collaboration.

For this week’s Techy Thursday video, check out how I link in to other pages as The Yogipreneur to raise awareness of my own brand while at the same time supporting other entrepreneurs.

The best part about this new paradigm, this new mindset of collaboration, is that together, we can serve the community in even greater and more profound ways!

Hint #1 – people start LEAVING.

HUH?

Yep, that’s the first hint that you’re really starting to focus your message and your mission. People hit unsubscribe, they unfollow, they unlike, and you’re looking at your numbers, wondering why they don’t seem to be going up!

In fact, you might be freaking out a bit!

Hint #2 – your message gets MORE responses.

It could be more comments. More shares. More retweets.

My favorite –> more email replys to my weekly blog updates!

Hint #3 – you start getting more clients.

And the best part, they are clients who you LOVE, who light you up, who make you feel like you are truly doing the work that you were put on this earth to do.

Me likey!

It truly is a gift when you start being 100% YOU, authentic and REAL. Only through that you can really serve people in deep and profound ways. AND you allow those on-the-fence peeps –> the ones who would have DRAINED your energy as clients –> they get to find someone who truly resonates.

***I’m looking for the bloggers who YOU love –> yogis, spiritual healers, coaches –> who do you resonate with? Who is inspiring you? Share their blog website here and watch for the announcement soon!***

Facebook has a dirty little secret – a secret that could be preventing your business from getting the exposure you had hoped for when you first set up your business page.

Here it is – most of your fans, they actually RARELY go to your page to check out your posts.

Instead, they interact with your posts through their own newsfeed.

AND to make things even more challenging – easy is boring right?! – not all posts make it to their newsfeed! In fact, because of a tricky little algorithm (aka a really intense statistical formula), the posts that actually make it to one of your fan’s newsfeeds are the ones that have the most likes or comments.

So if you’re a new entrepreneur or don’t have a huge list of followers hanging on your every word, how do you break through the noise of the newsfeed so that lots of people can see you content?

When you’re setting up partners to share each other’s content, make sure you’re choosing people who are in alignment with your mission and your community. Make it a total win-win so that both of you can get more exposure for your business, your blog, or your cause.

Share your insights! We’re gonna change topics next week, what techy/social media tips are you interested in next?

You’re gonna laugh at this one…

One — because my son Alex is shrieking as his dad is tickling him in the background –

And Two — because of the example I’m using to make my point.

Here’s the scoop:

Don’t waste your time and energy putting your message about what you have to offer in front of everyone on the planet, who may or may not be interested in what you are doing!

It is a big fat waste of your time to promote your business, services, or offering to the masses. WHY? Because you will seriously have to fight, tooth and nail, to get noticed above all the noise of what’s already out there.

Oh yeah, and you’re simply PRAYING that the right person, who happens to be looking for what you have, actually stumbles across your information.

That rarely happens. Unless you happen to have thousands of dollars to pay for advertising to ensure that people see your message. ** BUT given the actual ROI (return on investment) for advertising these days, I wouldn’t waste my money.**

Luckily, there are free ways to promote yourself. BUT you still have to use them wisely and strategically. Just check out the video for today’s lesson!

Can’t wait to hear your insights and thoughts. Where have you found the right community for your message — or did you create your own?

Ya’ll know my philosophy — there is no “competition” — just collaboration & co-creation!

With that in mind, promoting others and their great work, especially those who align with your mission and your message, is a powerful way to communicate to the universe that you are ready to accept abundance!

I love promoting other amazing entrepreneurs and conscious leaders. And there is a great way to feature people on your facebook page! Check it out.

Updating my featured liked pages on The Yogipreneur Facebook page is something that I do about once a month — especially when I’m promoting someone else’s latest program or working in collaboration with them.

What pages are you featuring this month? Can’t wait to hear your aha’s and insights!

If you have any other Facebook questions, we’ll do a few more Facebook features for Techy Thursdays before moving on to something new!

Sure, you know it’s important.

But does your community REALLY experience top-notch service?

Do you really deliver that extra value that turns them into raving fans?

Let me share with you another incredible story of client appreciation.

About a month ago, I went out to my local Guitar World to ask about a microphone. Nope, I’m not secretly recording a pop album – I just wanted to get the best sound quality possible for all the videos for The Yogipreneur’s Guide to Conscious Business Design.

I had already spent hours looking online – with NO idea what I was looking at – and trying to get someone on the phone to answer questions was impossible.

It was time to talk to some face-to-face — someone who KNEW what the heck I would need. Since I didn’t have a clue.

I walked into Guitar World and met George, the pro audio dude. Immediately, I was put at ease. Despite all the fancy schmancy equipment with the super high price tags, George listened to what I looking for and made a few suggestions within my budget. He even found an open-box lapel mic to save me some $$$. Sweet! Point for George.

Fast forward about 2 weeks later — I’m shooting all the videos for the free training series (you can see them here) and discover that there is a strange humming sound in all the videos. Weird. So I play around with my microphone and still, can’t get rid of the hum. And it’s super annoying.

Crap.

But I was crunched on time, so I just rigged up a temporary solution and kept on going. I could have gone back to Guitar World, but by the time I thought about it, I figured there wasn’t anything they could do. I was past the return date.

This past week, just as I had finished filming and editing all the videos, I got a call from George! Asking how the microphone was doing, was there anything else I needed, let him know if I needed any help.

I told him I was actually having issues and wasn’t sure if it was the microphone or me just being slightly tech-tarded. Which is HUGELY possible.

George invited me to come in so he could check it out for me. I went in, and he tested that microphone on every piece of equipment he could. Big huge speakers, into their fancy recording studio computer, the works!

Turns out, my microphone had a loose wire. Hence the hum.

I’m thinking, crap, I was past the 30 day return and I didn’t buy the warranty. I figured I was just gonna have to call it a loss.

Nope! George totally hooked me up!

We talked more about what I was gonna be doing with this microphone. I admitted that I was literally just talking into my computer, making training videos and audios to help people learn how to grow their business. Maybe some interviews. Mostly just me talking to you.

No walking around a stage.

No attempting to be a pop star.

Just me talking. Pretty simple and straightforward.

So we looked around at all the microphones they had and he recommended the Blue Yeti.

Possibly the sexiest microphone I've ever seen.

Then he told me he’d do a straight exchange for me.

Even though I was about 3 days past the return date.

Sa-weet!

Needless to say, I’m stoked. And I love George. He rocks.

So I asked my new BFF if they always had this level of customer service.

YUP. Each and every time. You get something from them and they have a system to follow up and make sure you’re 100% happy.

The thing is, the lifetime value of a client from Guitar World can reach THOUSANDS OF DOLLARS.

A $100 microphone might not seem like much, but when you can go online and get the same thing, they have to make sure they stand apart. HOW? By being experts in their field, answering questions, and making sure you have exactly what you need.

This applies to each and every conscious business owner.

We HAVE to stand apart. And the best way to do that in a way that turns clients into lifelong raving fans?

Not by being the cheapest.

By being the BEST. By creating an incredible experience. By listening. And by delivering HUGE value.

Ready to learn exactly HOW to do that? Join me in The Yogipreneur’s Guide to Conscious Business Design! Enrollment closes MIDNIGHT MAY 31!