Niche Marketing

So you want to teach yoga…Part III

by yogipreneur on June 19, 2009

Submit a resume to your local gyms and studios, but don’t limit yourself to only these locations. In these economic times, there are dozens of alternative locations looking to add more to their menu of services. Once you have identified your ideal student, brainstorm other places your student might frequent.

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So you want to teach yoga…Part II

by yogipreneur on June 17, 2009

You are now a yoga teacher! With a RYT certificate in hand, you start applying to gyms and yoga studios; however with the current economy you quickly realize there are few openings for new yoga teachers. So how do you find students and places to teach?

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Attracting your ideal student

by yogipreneur on April 29, 2009

A common thought in the yoga community is since everyone can benefit from yoga, you should market and offer yoga services to everyone that you come across. Often this leads to unfocused marketing campaigns that are ineffective and expensive. It also leads to students who simply are not a good fit – they are demanding {read more}

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