The Yogipreneur » Pricing

So you want to teach yoga…Part IV

yogipreneur — Mon, 29 Jun 2009 11:00:53 +0000

You’ve done all the prep work. You know exactly what kind of student you are hoping to teach. You’ve brainstormed a few different locations to teach. So how do you approach an organization to set up a class?

Create a proposal

A well-crafted proposal is an essential tool to gaining entry into the “non-yoga” world. If you are trying to start a class anywhere but a gym or studio, a proposal helps you to create:

Clear expectations The location knows exactly what you are offering, options for payment, and how the program will be run.
Professionalism A written proposal maintains a level of professionalism. Too many yoga teachers start a program with just a conversation and nothing in writing. A written proposal shows dedication and will increase the support from the organization.
Education Most of the people you will talk to know nothing about yoga – and what they do know is often wrong! Educate them on the benefits of yoga. Provide clear points that answer the question “Why do the people here need yoga?”.

What’s in a proposal?

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Resume

All yoga teachers should have a yoga resume. This resume should be customized to show your yoga background. This is not a resume that is full of every non-yoga-related job you’ve had since college. The purpose of this resume is simply to show your major accomplishments in the yoga field to show potential employers or partners that you know your stuff!

Here are some tips for your yoga resume:

Keep it to one page! Most people take less than 30 seconds to skim your resume. If it is full of unrelated information, your resume will not stand out.
Education Include college and where you completed your yoga training. Just as you may include your college major, include the hours and styles of yoga in which you are trained. You may also wish to include additional training in specialties, such as prenatal or kids yoga.
Contact Information Include current contact information including email and cell phone. Make all contacts as professional as possible – use your name as your email address (example: rachealcook@asdf.com) and make sure your voicemail message is appropriate.

Bio

Your bio showcases your passion and purpose as a yoga instructor. This is not the place to tell your entire life story, however personal details will set you apart and explain your uniqueness as a teacher. A dynamic bio is a useful marketing tool for workshops, presentations, or any locations where you teach.

Include in your bio:

What attracted you to yoga?
How has yoga transformed your life?
How has teaching yoga changed your life?
Describe the experience you offer as a teacher.
Describe your mission as a teacher.

Proposal Letter

This is the most critical piece in your proposal package. A well crafted proposal letter can be used to generate interest and start negotiations for a teaching position.

This letter should be 100% custom tailored towards the reader. By providing details specifically geared towards their needs, you greatly increase the chances of securing a teaching position. As you create this letter, answer these questions for your intended audience:

What is yoga?
What are the benefits of yoga for THEIR clients?
What type of yoga do you teach? Include class descriptions.
How can providing yoga to THEIR clients help their business?
What is your process for managing their clients and referrals (once you get a name, how do you follow up)?
How can you help promote their business?

A note on discussing payment and pricing:

Set clear expectations around payment and pricing. There are several ways to get paid when teaching outside of gyms or yoga studios, however make sure to GET IT IN WRITING. Document your hours, classes, and private sessions to ensure that you are compensated correctly.

How can you get paid?

Insurance If you are teaching at a doctor’s office, chiropractor, or physical therapist, your clients can charge their insurance for your services! When looking towards these locations, provide a range for payment to ensure that you can fit within the insurance guidelines.
Hourly/Headcount If you are looking to teach at a location such as a martial arts studio or dance studio, it may be easier for them to simply pay you similar to how they pay other teachers. If they do not currently have a set pay structure, make sure to include a base range that is competitive locally and is a win-win as your classes increase in size.
Renting Space If you are simply looking to rent space from a location such as a church, recreation center, or community center, make sure to get a sublease agreement in writing. This will detail what your responsibilities are including when rent is due. If you are looking to rent a space, include your space requirements and proposed hourly rent in your proposal letter.

What do you do with your proposal packet?

DO NOT BLAST OUT VIA EMAIL OR MAIL! If they are not expecting this material and have no relationship with you, expect a 1-3% call back rate on unsolicited proposals. So what do you do?

Friends & Family Let your core network know you are interested in new locations to teach. Be specific and ask them if they know of someone who may be interested in helping you. Tell them about the type of locations you are interested in teaching.
Networking If you aren’t already involved in local networking groups, start looking for one! Many groups meet once a month and the members are all ready to provide contacts to grow small businesses. Carry your business card and let them know you are looking for new locations to teach.
Call List Create a list of prospective locations. If you are looking to offer yoga for a physical therapy office, make a list of 50 offices. Pick up the phone! Ask for an appointment to discuss how you can help them grow their business through a referral based strategic alliance. Meet face to face and build the relationship!
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Are you blocking the flow of abundance

yogipreneur — Sun, 10 May 2009 20:44:48 +0000

I received an interesting email the other day. A new yoga business owner was asking me “how do I discuss my fees with new clients”. He had not communicated clear expectations and these clients were walking in with no understanding of how he works. I could sense the uncertainty.

The fear in asking for money is essentially putting a brick wall right in the flow of abundance. You either attract money or you repel it. And it all begins with your personal thoughts and attitudes towards money.

Remember – what you think about, you bring about.

Many people have issues with money. We’ve all heard “money is the root of all evil”. I think that’s ridiculous – money is not good or bad. Money is just one of many currencies that people offer in exchange for services. Money allows you to continue your path of self-development – which allows you to offer more value to your students.

If you are not confident in your fee structure, you are attracting people who aren’t confident in your fee structure. You are attracting people who want to argue about how it costs too much to work with you.

If you do not set clear expectations of how you work with your clients, don’t be surprised when things don’t go as planned.

The first conversation with a potential student, whether someone is coming in to take a group class OR is a potential private client, needs to outline exactly how you work, expectations of the teacher and the student, and the fee structure.

If you don’t know how you work, the expectations of teachers and students, or have a fee structure in place – you need to create on asap!

Learn more about the Energy of Money at my workshop June 13th 2009!

Church of Yoga

yogipreneur — Sun, 26 Apr 2009 18:24:25 +0000

As I’m writing materials and talking to my yoga community for my workshop, The Energy of Money, I’m finding many people have a similar attitude about the services they are providing as a yoga teacher or in running a studio: yoga is a spiritual service – and asking for money doesn’t seem right.

This is a dangerous attitude to have about money. It is right along the same lines as money is evil.

Money is simply one of the many forms of currency that is exchanged for your services. (Yes there are others – more about that later!) Money is not good or evil. It is a simple way to exchange for the value of your services.

Here is another way to think about the exchange of money for spiritual services: a church (or synagogue or mosque). The church has financial obligations. Don’t they have utilities to pay? Don’t they have to purchase paper to print programs or toilet paper? There are expenses in running each program the church offers to the community.

And the church must provide a salary to the minister. The minister at a minimum needs to be able to afford food, clothing and shelter. The minister must continue their spiritual journey just as yoga teachers must continue to learn on the mat to better serve their community.

The church does not ask for donations or hold fund-raisers to extort money from their community. These funds are directed back to the community to provide more education, more spiritual guidance and deepen relationships.

If your students are finding a mind-body-spirit connection, they will realize that supporting you as a teacher will only bring more abundance into their life as well.