Submit a resume to your local gyms and studios, but don’t limit yourself to only these locations. In these economic times, there are dozens of alternative locations looking to add more to their menu of services. Once you have identified your ideal student, brainstorm other places your student might frequent.
Many people take their first yoga class in a gym setting. While you may have to leave out some of the spiritual aspects of yoga, a gym will allow you to focus on building a following of dedicated students. Also, many gyms pay hourly instead of by head count, which is preferable for many new yoga teachers who need a dependable paycheck. Once you have a strong following of dedicated students, the transition to a more “yogic” setting will be much smoother.
What kind of potential students are at a gym? Depending on the gym, you can find everyone from college students to professionals to working parents. Propose a class specifically for your ideal student – such as an early morning yoga bootcamp for men – to set yourself apart from other teachers at the gym.
There are major changes underway in the corporate world. One of the biggest is in healthcare. The cost of healthcare is extraordinary for corporations and small businesses and they are now looking to reduce that cost. Many businesses are creating programs to encourage their employees to become healthier and reduce their healthcare costs.
Many businesses are not actively looking for a yoga program. Create a proposal and be ready to educate the benefits of yoga. Most importantly, do the research on the company before approaching them about yoga. Make sure that many of the potential students (employees of the company) fit your ideal student description. It will make it much easier to explain to the human resources manager why yoga will help them to have healthier happier employees.
Colleges & Schools
Are you interested in teaching yoga for kids or teens? Consider teaching at your local college. All colleges require students to take a fitness credit as part of general education requirements. Also, you may be able to teach yoga in the college recreation or fitness center. This can be a great way to direct students and faculty from a local college to your other classes.
After-school yoga clubs have become very popular around the country. The benefits of yoga for children are numerous. Many parents are looking for activities that will enrich their children’s lives but not cause a tremendous amount of stress. Children as young as elementary school can enjoy the benefits of yoga. Look for schools in your area that have an after-school activities program and create a proposal specifically for the age group you hope to teach.
Many religious institutions (churches, synagogues, and temples) have low cost space available for rent. If you are involved in your church, this could be the perfect outlet for starting a class.
Similarly, many libraries offer meeting rooms for little or no cost. I was pleasantly surprised to find that my local library had a huge meeting room available for free to all library card holders.
These locations are more likely to ask that events are free to the public – so offer free or donation based community classes or programs to generate interest in your regular classes.
Hospital/Police Station/Fire Station
Doctors, nurses, police officers, EMT and firefighters have some of the most stressful jobs out there. If you are looking to give back to those who sacrifice for us every day, set up a class just for these heroes. Many stations are looking for ways to help manage the high stress of these jobs. Create a proposal outlining the benefits of yoga and provide options for different types of yoga classes.
Dance/Martial Arts Studios
Dance or martial arts studios can be a fantastic place to offer classes and cross promote yoga with another teacher. If you do not want to focus on teaching children, look for adult dance studios (such as ballroom dancing) and adult martial arts programs. With the current economy, each hour a room is left unused is costing that studio money. Offer to rent the space on an hourly basis.
A great way to introduce yourself to the current students of the studio – offer a workshop, ask to have an announcement on the next newsletter, teach a free community class, or even teach a 10-15 minute intro to yoga at the beginning or end of other classes.
Chiropractors, massage therapists, accupressure specialists – many of these alternative healthcare practitioners are also prescribing yoga in their therapy. Offer private sessions in the office – there many even be an opportunity to have insurance pay for yoga!
This is a highly overlooked place to teach – private homes or community clubs. There are thousands of beautiful homes that are historic landmarks, bed and breakfasts, inns, or museums. If there is a clear space available, these homes can provide a beautiful location to offer a yoga class.
Many neighborhoods now have a community club house that is part of the homeowners association. These club houses may be available for rent – or even for free if you live in the community. Often, the people who live in the community have a very similar lifestyle to you.
This week spend some time thinking about where your ideal student might be and other locations where you can offer yoga classes.
Share your ideas with the community below.
Don’t miss Part 4: Creating a proposal.